I started my consulting business with one goal in mind: to give brands the tools and knowledge to have a best-in-class influencer program. Influencers have the potential to grow brand awareness, drive sales, and support internal teams with a treasure trove of content.

With over 10 years of experience in influencer marketing, I’ve scaled influencer programs for several early-stage companies utilizing micro, macro, and celebrity influencers. I helped create the innovative influencer program at Grove Collaborative, the top marketing channel for new customer acquisition. I oversaw go-to-market campaigns from end-to-end in the DTC and retail spaces and helped launch the brand at Target.

I currently lead the influencer program at Lalo, a baby and toddler brand, and built one of the most efficient marketing channels at the company. Lalo also launched in Target in March 2025 and utilized influencer and affiliate marketing as a major strategy for the campaign.

I am a San Francisco native and live in Sausalito, CA with my husband and dog. I love reading, my spirit animal is a house cat, and if I were a pasta shape I’d be fusilli.