I started my consulting business with one goal in mind: to give brands the tools and knowledge to have a best-in-class influencer program. Influencers have the potential to grow brand awareness, drive sales, and support internal teams with a treasure trove of content.

With over 9 years of experience in influencer marketing, I’ve scaled influencer programs for several early-stage companies utilizing micro, macro, and celebrity influencers. I helped create the innovative influencer program at Grove Collaborative, the top marketing channel for new customer acquisition, overseeing go-to-market campaigns from end-to-end in the DTC and retail spaces, launching the brand at Target. I currently lead the influencer program at Lalo, building one of the most efficient marketing channels at the company.

I am a San Francisco native and live in Sausalito, CA with my husband and dog. I love reading, my spirit animal is a house cat, and if I were a pasta shape I’d be fusilli.